DIGTAL PR Insights
Cupid PR operates with a newsroom-led approach to Digital PR.
This page brings together our thinking on how Digital PR actually works today — what journalists use, what gets ignored, and how brands can build authority, visibility and trust without relying on manufactured experts or SEO-first tactics.
Everything here is written to reflect real newsroom behaviour and editorial standards, not theory.
REACTIVE PR & EXPERT COMMENTARY
Reactive PR explained
What reactive PR really is, when it works, and when brands should stay silent. Covers timing, relevance and the difference between useful commentary and noise.
Expert commentary for journalists
What reactive PR really is, when it works, and when brands should stay silent. Covers timing, relevance and the difference between useful commentary and noise.
