Digital PR earns your brand coverage, backlinks, and expert mentions in high-authority outlets. These aren’t just good for brand awareness — they’re signals Google uses to rank sites higher. Increasingly, they also shape how your brand appears in LLM answers (like ChatGPT or Perplexity), where trusted sources and named entities dominate.

Reactive PR can land coverage within days sometimes hours. Larger survey-led or data-driven campaigns typically take 4–8 weeks. SEO growth is cumulative: as links and mentions build, so does your authority in search.

No ethical PR partner can guarantee placements. What we do guarantee is proven processes — multiple hooks per story, journalist-first angles, and senior oversight — to consistently earn results. We don’t stop until you’re happy.

Yes. Cupid PR is UK-based and services brands across the US & Australia too. We adapt campaigns to each market’s media landscape, ensuring your coverage is relevant and high-value.

We report on coverage, backlinks, authority scores, keyword movement, and traffic uplift. We also track LLM optimisation value — how often your brand/expert is mentioned in outlets that surface in AI search results.

Every campaign is senior-led, newsroom-style, and SEO-driven. We don’t chase vanity clippings or use gimmicks — everything is credible, creative, and measurable.