BRAND & PRODUCT PR

Your product deserves more than a press release, it deserves a story.

At Cupid PR, we create product PR campaigns that don’t just get you mentioned; they get you noticed, linked, and searched. Whether it’s a new beauty launch, wellness line, or lifestyle essential, we turn your products into stories journalists want to run and customers want to buy.

We treat every launch like a newsroom story, combining insight, timing, and data.

  • Trend-led ideation: finding the cultural or seasonal angle that makes your product relevant.

  • Search analysis: identifying what people are already searching for to make coverage work harder for SEO.

  • Press targeting: pitching to shopping editors, lifestyle journalists, and affiliate-driven outlets that deliver ROI.

  • Reactive product PR: jumping on trends, TikTok virality, or retail surges to keep you front-of-mind all year.

Screenshot of a webpage from SheerLuxe featuring a headline "the SL Edit" and an introduction about the team. The page displays two products: a red packet labeled "wearable energy patches" and a gold ring with a red stone and blue accents, identified as an 18k gold plated ring with a red zirconia stone by Thomas Sabo.
Online article about the best toys and gift ideas for 7-year-old boys, featuring a Mario-themed toy, a dinosaur figure, and a Minecraft-themed tin box.
Screenshot of an article titled 'The 11 Best Eyeliners for the Waterline, According to Beauty Experts' with images of two women and eyeliner products.

Our product PR campaigns regularly land features in The Guardian, Stylist, Glamour, The Independent, Metro, and Cosmopolitan.

We focus on:

  • Gift guide placement: Christmas, Valentine’s, Mother’s Day, Black Friday, and beyond.

  • Evergreen features: “Most wanted” or “Best of” product lists that deliver backlinks and affiliate sales.

  • SEO Reporting: integrating PR with your keyword and category pages to lift organic rankings.

We work with beauty, wellness, lifestyle, gifting, and e-commerce brands — from Manchester independents to global retailers launching into the UK market.

Whether you’re aiming for local recognition or national retail partnerships, our campaigns create the credibility and backlinks that move you up both search results and sales charts.

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Our work has delivered coverage across national, regional and specialist publications, supporting brand visibility, authority and long-term search performance.

We focus on outcomes that matter, not vanity metrics.

If you’re looking for Digital PR that builds authority rather than just links, explore our approach.

Get in touch with us today