REActive PR

Land coverage in hours/days, not months. At Cupid PR, our Reactive PR service puts your brand at the centre of breaking news stories, trending conversations, and journalist call-outs, securing high-authority media mentions that boost both visibility and search performance.

What You Get

  • 24/7 News Monitoring – we track journalist call-outs, trending stories, and industry developments.

  • Expert Commentary Placement – position your spokesperson as the go-to authority for fast quotes.

  • Rapid Outreach – tailored responses sent to journalists within hours, not days.

  • Coverage Reporting – every backlink, brand mention, and AI-search signal tracked and logged.

Why It Works

Reactive PR (or newsjacking) taps into the existing news cycle. Journalists need expert input, your brand provides it — and earns:

  • High-authority backlinks from trusted outlets

  • Brand mentions that boost AI-driven search visibility

  • Credibility and trust with your target audience

Why Brands Choose Cupid PR

  • Speed + Strategy – rapid responses without losing brand alignment

  • Proven Results – coverage in outlets like Forbes, The Independent, and Yahoo News

  • SEO-driven approach – every campaign built with search growth in mind

Ready to make headlines?

Book a discovery call today and start landing coverage that drives both media buzz and SEO growth.

Strictly’s Tess Daly and Claudia Winkleman real exit reason ‘exposed’
— Daily Express
click to read media placement
Taylor Swift’s Wedding Could Be the Most Lucrative Celebrity Event ‘in History,’ Said PR Strategist
— Cheatsheet Showbiz
click to read media placement
Google Search Shows: The Victoria Beckham Smoky-Eye Evolution Is Currently Breaking the Internet
— New Beauty
click to read media placement

OUR RESULTS

Private investigator urges travellers to do the ‘fingernail test’ upon check-in
— The Mirror
click to read media placement
Can Strictly Come Dancing survive after shock departure of Tess Daly and Claudia Winkleman?
— HELLO! Magazine
click to read media placement