Digital PR Case Study: Law Firms
How we used expert commentary, reactive PR and data-led storytelling to earn high-authority coverage and SEO-focused links for a client in the legal sector
THE RESULTS
OK! Magazine
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The Mirror US
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Music Times
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HOLA!
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New York Daily News
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OK! Magazine 〰️ The Mirror US 〰️ Music Times 〰️ HOLA! 〰️ New York Daily News 〰️
Legal expertise on its own does not always make a story.
For this campaign, we worked with a client in the legal sector to turn specialist expertise into stories that journalists actually wanted to cover. Using a mix of expert commentary, reactive PR and data-led angles, we secured coverage across news, finance, entertainment and lifestyle publications, while also supporting important commercial pages with relevant links.
This case study shows how Digital PR for law firms can go far beyond awareness and play a genuine role in SEO growth.